We are a story-first studio designing brands filled with feeling instead of words.
Intro
We don’t make brands; we make movements - driven by feeling, not features. By emotions, not transactions. We build revolutions, not replicas.
We believe when a brand creates a feeling, it gives rise to a movement—and a movement knows no limits. We don’t follow trends; we set them. We create evolutions, shatter ceilings, flip scripts, and turn ideas into icons. We don’t join conversations, we start them.
Our brands are guided by a fil rouge—an emotional thread felt at every touchpoint, from social to physical, creating an unspoken connection with our audience.
The brands we build draw attention and build retention. And the best strategy for growth is retention.
Fil Rouge
Work
We turn ideas into Icons with our full suite of design, branding, strategy and go-to-market services.
Discovery & Research
Brand Audit
Brand Design
Positioning & Messaging
Creative Direction
Content Creation
Press & Media
Copywriting
Print & Packaging
Digital Optimization
Email & Paid Campaigns
Social Media Strategy & Activation
Digital & Print Ad Campaigns
Sales & Growth Strategy
Belief
People don’t buy what you make, they buy what you believe.
Mission & Vision
Our mission is to invest in genuine innovation and empower visionary misfits who reject conformity, enabling them to thrive in a space where testing and pushing boundaries is encouraged.
Our vision is to be the catalyst for a new era of brands that inform trends, challenge conventions, and transcend passing fads. We aim to give customers that “oh shit..” moment – every time we launch.
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Managing Partner
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With over 15 years of experience focused on creative storytelling across luxury, hospitality, and lifestyle industries, Dana Sass has the unique ability to bring out the soul of a brand and make it resonate in ways competitors haven’t yet thought of. Dana possesses a rare and highly sought-after expertise: seamlessly connecting US and EU brands with their globally targeted markets. Dana speaks the language of US and EU consumers and cultures, driving brand relevancy with bold, feeling-filled storytelling and consumer-driven innovation.
As Managing Partner at DAS Studio, she has spearheaded the evolution of global brands, shaping their DNA through emotional relevancy and strategic foresight, cultivating connection on both sides of the Atlantic. Dana has led high-impact campaigns for some of the world’s most recognized names—as Head of Global Strategy Calvin Klein to Lead Creative Strategist for Aparium Hospitality—driving growth and elevating brand identity across multiple markets.
Her deep expertise in design, brand architecture, and strategy has positioned her as a sought-after collaborator for visionary brands like Lonely Planet and the Keith Haring Foundation.