Anér:gyné
Create a gender fluid wellness brand for the most under-served community of high consuming Gen Z and Millennials, whose product needs are not being met by existing brands, product and content offerings.
The feeling is empowered: accessing a platform which supports your unique needs and questions, free of judgement.
The Venture
Few brands offer consumers a full ecosystem of solutions and treatment for health, wellness and personal care from the inside, out. Das Studio decided to build that ecosystem for the most underserved demographic - the identity fluid and diverse.
The Process
Meet the brand
We see human.
A brand empowering all to embrace and embody their fundamental human identities.
ˈaːneʀ-gunḗ (Noun) (Verb) (Other)
aner (masc.) // agicon : (other) // gyne (fem.)
to embrace the power of human,
individuality beyond labels // (boldly)
aspire to break norms.
No fear, no judgement; committed to
‘safe-ness’ | Promote: radical confidence.
