Sex& Caviar
Create a caviar brand specifically targeting Gen Z and Millennial demographics by positioning the consumption of caviar as a modern, premium, and provocative act.
The feeling is seductive: eating caviar is a sensory experience rather than just a moment of consumption.
The Venture
Caviar is old, and stuffy. Das Studio decided to bring caviar into 2024 - relevant for the consumer wanting experiences of luxury and liberation. An untapped audience of Gen Z and Millennial have different cravings for life’s most precious indulgences. We wanted to satisfy those cravings.
The Process
Meet the brand
The new identity of liberation.
The new definition of sex positive is sex ownership.
Empowering the individual to imagine what sex means to them.
We explore sex & empowerment from every angle.
With Food, Skin, & Body. To start.
Encouraging our community to live bold, embrace their own
idea of what it means to feel sexy, be sensual, powerful.
Get personal with us, push the boundaries on sex positive by
being provocative. Liberation through self expression.
Everything made by Sex & is made for the feeling of ecstasy.
And it feels really fucking good.
