Bethlehem.
Create a parent tech brand that tells the origin story of the company’s geo-location in Bethlehem, PA – dovetailing on Bethlehem Steel’s iconic positioning as an innovative and industry-leading think-tank.
The feeling is purposeful: a rebirth of visionary innovation driven by inspiration in US technology.
The Venture
Bethlehem’s DNA is advancing fundamental semiconductor science through applied technologies and manufacturing on American soil. Our mission is informed by bringing together the world's brightest minds to power the age of electrification and quantum computing with invention and innovation.
The Process
Meet the brand
Confluence
of invention, innovation, and technology.
Bethlehem is rooted in American tradition. We aim to embody the legacy innovation of Bell Labs, born out of Bethlehem, PA. Bethlehem represents a modern day vision of confluence of invention, innovation and technologies to power the age of electrification and quantum computing.